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NJIRM. 2015; 6(3): 113-117


Direct To Consumer Advertising: A Mixed Blessing

Dr Manoj Goyal*, Dr Monika Bansal**, Dr Majid farooq***, Shinu Pottahil****, Dr Sanjay Bedi*****.

Abstract
Direct-to-consumer advertising (DTCA) is a tool used by pharmaceutical companies to market and promote medicines directly to potential consumers by means of different media but the debate for and against this is ongoing and fairly balanced. Direct to consumer promotion of pharmaceutical product is considered illegal in many parts of the world. United States and New Zealand are the only two countries which have legalized DTCA, but the advent of internet has broken all barriers. Advertisement of prescription medicines through internet and social media has made it difficult for government and regulatory authorities to effectively implement the laws which govern DTCA. In India Despite the existing legislations banning the advertisement of drugs in certain diseased conditions, lucrative advertisements of drugs and medical remedies are freely flowing in the Indian mass media nowadays. These advertisements allure the vulnerable consumers thus increasing the threat of self-medication in the society. A multi prong strategy involving government, pharmaceutical industry, doctors, medical associations and consumers is urgently required to curb the inappropriate use of DTCA. Through this article it is tried to critically appraise the advantages, disadvantages and remedies regarding direct to consumer drugs advertisement in India. [Goyal M NJIRM et al 2015; 6(3):113-117]

Key words: Direct to consumer advertisement (DTCA), Types of DTCA, Impact of DTCA.


 
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How to Cite this Article
Pubmed Style

Goyal DM, Bansal DM, farooq DM, Pottahil S, Bedi DS. Direct To Consumer Advertising: A Mixed Blessing . NJIRM. 2015; 6(3): 113-117.


Web Style

Goyal DM, Bansal DM, farooq DM, Pottahil S, Bedi DS. Direct To Consumer Advertising: A Mixed Blessing . http://www.njirm.com/?mno=193705 [Access: June 23, 2018].


AMA (American Medical Association) Style

Goyal DM, Bansal DM, farooq DM, Pottahil S, Bedi DS. Direct To Consumer Advertising: A Mixed Blessing . NJIRM. 2015; 6(3): 113-117.



Vancouver/ICMJE Style

Goyal DM, Bansal DM, farooq DM, Pottahil S, Bedi DS. Direct To Consumer Advertising: A Mixed Blessing . NJIRM. (2015), [cited June 23, 2018]; 6(3): 113-117.



Harvard Style

Goyal, D. M., Bansal, D. M., farooq, D. M., Pottahil, S. & Bedi, D. S. (2015) Direct To Consumer Advertising: A Mixed Blessing . NJIRM, 6 (3), 113-117.



Turabian Style

Goyal, Dr Manoj, Dr Monika Bansal, Dr Majid farooq, Shinu Pottahil, and Dr Sanjay Bedi. 2015. Direct To Consumer Advertising: A Mixed Blessing . National Journal of Integrated Research in Medicine, 6 (3), 113-117.



Chicago Style

Goyal, Dr Manoj, Dr Monika Bansal, Dr Majid farooq, Shinu Pottahil, and Dr Sanjay Bedi. "Direct To Consumer Advertising: A Mixed Blessing ." National Journal of Integrated Research in Medicine 6 (2015), 113-117.



MLA (The Modern Language Association) Style

Goyal, Dr Manoj, Dr Monika Bansal, Dr Majid farooq, Shinu Pottahil, and Dr Sanjay Bedi. "Direct To Consumer Advertising: A Mixed Blessing ." National Journal of Integrated Research in Medicine 6.3 (2015), 113-117. Print.



APA (American Psychological Association) Style

Goyal, D. M., Bansal, D. M., farooq, D. M., Pottahil, S. & Bedi, D. S. (2015) Direct To Consumer Advertising: A Mixed Blessing . National Journal of Integrated Research in Medicine, 6 (3), 113-117.



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